Are Soccer Moms Becoming i-Moms?
Soccer Mom The term was coined in the 1990s to the busy mother who has spent a lot of time transporting their children to their activities, describe how football. Although the use of the term soccer mom over the years has faded, and busier than ever, mothers, and mothers often deals with the Internet, working to manage their families. It seems that Soccer Moms are for the i-added tax (internet-HT) at a rapid pace. A recent eMarketer report states that “more than 40% of all women who go online in the United States – about 35 million of them – mothers with children under the age of 18 at home. The report also shows that almost 2 / 3 all mothers with young children use the Internet to research products. .. And the number is growing. In 2012, eMarketer estimates that achieving the number of i-mothers, almost 40 million euros. So what does this mean for your company? If you offer products or services, families, children, mothers, etc., you must aware of this trend. By responding to the proper positioning of your company to employ mothers, you can obtain a competitive advantage and benefit from the increased number of i-mothers who are online every … Read More…