Are Soccer Moms Becoming i-Moms?
Soccer Mom The term was coined in the 1990s to the busy mother who has spent a lot of time transporting their children to their activities, describe how football. Although the use of the term soccer mom over the years has faded, and busier than ever, mothers, and mothers often deals with the Internet, working to manage their families.
It seems that Soccer Moms are for the i-added tax (internet-HT) at a rapid pace.
A recent eMarketer report states that “more than 40% of all women who go online in the United States – about 35 million of them – mothers with children under the age of 18 at home. The report also shows that almost 2 / 3 all mothers with young children use the Internet to research products. .. And the number is growing. In 2012, eMarketer estimates that achieving the number of i-mothers, almost 40 million euros.
So what does this mean for your company?
If you offer products or services, families, children, mothers, etc., you must aware of this trend. By responding to the proper positioning of your company to employ mothers, you can obtain a competitive advantage and benefit from the increased number of i-mothers who are online every month in search for your products and services.
It is important to have not only a well designed website, but you also need a marketing strategy to ensure that your website and marketing have been found.
Busy moms do not through the result pages of Google search query, they are clicking on Web sites that appear in top search results. Et. Once they click through. . . You want fast the information or product they are researching to find, too.
For example, a page well laid out and easy to navigate and get potential customers (i-mothers) is quick good will “earn” their business. Web sites that will be difficult to use in a click on the button “Back” and mothers result will not be posted on the web for research.
How does your site stack against the competition? Take a look at the websites of your competitors.
- Are they a better ranking on Google for your site. . . ie. Are they easy to find?
- Easier to use your site?
- Is it more attractive?
- Does it get busy mothers, what they need. . . faster or better than your website?
If “Yes” answers all these questions, it may be time to reconsider your Internet marketing strategy.
Do not miss this trend is rising!